Mr Arasheban runs Jason of Beverly Hills, an eponymous watch maker that has received wide media attention for its stylish watch designs and its popularity with celebrities including Matthew McConaughey, Ashton Kutcher, Kim Kardashian, Rihanna, Katy Perry and the late Michael Jackson
The Dunamis Hubris Sport, which offers a casual twist on the classic Hubris watch design, was unveiled at the recent BaselWorld watch and jewellery show in Switzerland.
It features a signature “liquid diamond dial” containing carefully hand selected VS stones. The brushed finish of the stainless steel bezel and the redesigned monogram bands lend the timepiece a contemporary look.
As well as his involvement in watch-making, Mr Arasheban has also featured on popular TV shows, including “Keeping Up With the Kardashians” and “Brandy and Ray J’s Family Business”.